Social media in recent times, is an integral part of marketing and public relations strategy. In the paste, having a company website was the standard operating procedure. Utilizing social media channels has now become an increasingly essential platform for companies to communicate their messages to the general public and other audiences.
Most company CEO’s are are barely active on social media. With such busy schedules, many of them have capable individuals who manage their online accounts on their behalf. However, these executives have such huge roles to play in promoting their businesses and brands no matter how subtle. One way to do this is via constant interaction with their followers and customers through social media.[irp]
Andy Polansky, CEO of global public relations firm Weber Shandwick, while speaking with Forbes in an interview about CEOs using social media said:
For many CEOs, social media is uncharted territory, so it’s understandable that many are reluctant to utilize the various platforms. It is important to recognize that, like so many undertakings in communications and business, there is no single formula for success. In the end, a CEO has to find the best platforms to communicate online and offline and, most importantly, to do it in an authentic way.
To be honest, nothing succeeds like face to face. Yet, done well, using social media can be another compelling way to enhance the company’s reputation, business results, employee communications and tell stories around innovation. The fact that 75 percent of global executives say that having a social CEO humanizes the company should be compelling.
In line with promoting good use of this tool, this article aims to highlight important tips on how CEOs can use social media to grow their businesses.[irp]
Appreciate the fanbase on Social Media
The customer is king. Therefore, it is important for them to be appreciated no matter the type of service you offer. What better way to do this than a personal Tweet or Facebook posts from the CEO of the company. For example, when a particular person wins a competition, it is a perfect moment for the CEO to tweet his appreciation the user for participating and winning the competition.
Intervene in controversial situations
Some CEOs actually monitor the social media feeds of their organizations. This enables them to intervene and resolve controversies before it escalates. If your organization’s twitter handle is embroiled in a dispute with a follower. As the CEO, you can offer on the spot solutions to the aggrieved customer.
Engage in tweet chats
Tweet chats can be organized in-house or with the wider public. This is a great opportunity to share the mission and vision of the organization as well as update followers about the latest successes recorded by the company. Through the tweet chat, you are indirectly promoting your organization.[irp]
Share your values
Many of your followers welcome the opportunity to learn from you especially about how you established your brand. It will be helpful to them and they can get inspiration from you set up their own enterprise. One perfect social media network to do this is twitter. You can do this once a week and ensure that you do not miss a day.